In today’s e-commerce world, the box on your customer’s doorstep is often the only chance you get to make a real impression. With fewer face-to-face touchpoints, packaging has become more than just protection; it’s a powerful extension of your brand and an opportunity to surprise and connect with your audience.

At Wasatch Container, we’re redefining what packaging can do for your business. With our investment in advanced print technology, we can bring your brand to life on the inside and outside of your boxes in a single pass, delivering protection, presentation, and a powerful customer experience all at once.

Why the Unboxing Experience Matters

The unboxing moment carries real weight:

  • 61% of consumers say branded packaging makes them more excited to open their parcel.
  • 40% of online shoppers are more likely to share a photo or video on social media if it comes in unique, branded packaging.
  • 1 in 3 consumers has discovered a new brand simply from an unboxing video.

Inside/Outsiding Printing At Wasatch Container

With advanced technology like our Kolbus Rotary Die Cutter, we can print on both the inside and outside of corrugated boxes in a single pass. This allows bold branding, vibrant colors, and even hidden designs to come to life in a cost-effective way.

When a customer lifts the flap and sees a thoughtful message, colorful graphic, or even a simple “thank you” printed inside, it sparks joy and reinforces their decision to buy from your brand.

Making Every Panel Count

Most companies only use the outside of the box, but the inside is valuable real estate as well. Inside printing is an often-overlooked opportunity to:

  • Create delight – Surprise customers with seasonal graphics, fun designs, or personalized notes.
  • Tell your story – Share your values, sustainability initiatives, or product journey in a meaningful way.
  • Provide useful info – Add instructions, QR codes, or care tips without extra inserts.
  • Support sustainability – Reduce waste by moving messaging inside, eliminating the need for additional printed materials.

At Wasatch Container, we design packaging that works inside and out. Printing inside the box is more than just a design choice; it’s a way to strengthen your brand, enhance the customer experience, and minimize waste.

If you’re ready to explore how inside printing can add impact to your packaging, our team is here to help.