In 2025, packaging is doing more than ever. It’s helping brands communicate, reduce waste, and stand out in a crowded market. At Wasatch Container, we stay ahead of the curve so our customers can too. Here are five trends that are shaping the packaging world this year:

1. Smart Packaging That Connects

Technology is transforming packaging. QR codes, RFID, and NFC tags are turning boxes into interactive tools. A quick scan can give customers access to instructions, videos, or even loyalty programs.

Why it matters: It blends the physical and digital worlds, adding more value to the packaging experience.

2. Reusable and Returnable Designs

Sustainability continues to lead the conversation. In 2025, more brands will explore reusable and returnable packaging, particularly for e-commerce and subscription-based services. Corrugated packaging is being engineered for durability and performance.

The benefit: Less waste, more responsible packaging, and a better customer experience.

3. Minimalist Design with a Bold Edge

Brands are removing clutter and focusing on clean, simple design. Think bold typography, subtle textures, and limited colour palettes. The result is packaging that feels premium and intentional.

Why it works: It grabs attention without overwhelming the customer, and communicates confidence.

4. Customization at Scale

Personalized packaging is no longer just for large brands. Digital printing now enables short runs, seasonal designs, and customer-specific messages, all with rapid turnaround.

At Wasatch Container, we’ve made it even easier with Design A Box, our online tool for designing custom corrugated packaging. With just a few clicks, businesses can create everything from dimensions to artwork. It’s simple, fast, and efficient.

What this means: Brands can stay flexible and relevant without overcommitting to high-volume orders.

5. Corrugated Packaging Is Still King

Corrugated continues to lead the industry as a reliable, sustainable, and versatile material. Whether for protective shipping, eye-catching retail displays, or custom branding, it offers the strength and adaptability brands need.

At Wasatch Container, we continually seek ways to enhance corrugated products through innovative structural design, superior materials, and high-quality printing options. We combine decades of expertise with modern tools to bring your packaging ideas to life.

Want to see how your packaging can work harder in 2025? Let’s talk.