56% of a customers' re-purchasing decision is influenced by the product's packaging
Inside/outside printing is becoming a niche market for Wasatch Container. The sheet plant began printing on both sides of the sheet about three years ago, running jobs in two passes. The company’s new 6.18 MiniPro from BW Papersystems allows it to run the same jobs in one pass. The four-color flexo folder-gluer is configured for three color outside and one-color inside.
Ryan Frisch, Wasatch Container Sales Manager, says Wasatch purchased the machine for two reasons. “One, we needed to invest in some modern technology, and this machine makes very good square brown boxes, It does quick setups and runs at high speeds, which is critical when you’re making RSCs. The other reason is our customers want packaging that they can connect with. They want the unboxing experience. One in five consumers have watched an unboxing video. Also 56% of customers’ re-purchasing decisions are influenced by their interactions with the packaging. That’s all growing mainly through the e-commerce world. And retail is growing as well.”
About Wasatch Container
Wasatch Container provides custom packaging to help you protect your products in transit, build your brand, and provide more value to your product.